Social Marketers Summit Praha 2011

About Michal

State of the Slovak social marketing business. How are agencies and advertisers using social marketing and what are the most interesting activities on Slovak Facebook?

Michal is also hosting the whole event.

With more than forty awards for creativity and effectivity, Michal Pastier is one of the most appreciated campaign creators in Slovakia. So far he is the only ideamaker from Czech republic and Slovakia who succeeded in category Young Cyber Lion at world most prestigious advertising festival Cannes Lions. After five years at advertising agency Istropolitana Ogilvy he co-founded ZARAGUZA digital where he works as Digital Creative Director. In its first year, Zaraguza.com already became most awarded digital agency in Slovakia at competition Zlatý klinec 2010, where (amongst others) it won the category Interactive and online with its Facebook application for Tatra bank. Right now he enjoys world success of www.alcowebizer.com, which made it to the homepage of TechCrunch.

About Pavel

State of the Czech social marketing business a year after the first Summit Social Marketers. How are agencies and advertisers using social marketing and what are the most interesting activities on Czech Facebook?

Pavel is also hosting the whole event

Pavel Hacker started his career in 2002 in PR, working for agencies CIA and Omnimedia, where he spent 5 years. He moved towards digital communication in 2006 at czech largest online marketing agency Adventures. In its media department he managed strategic planning and execution of non-standard media campaigns. At 2007 he became the head of special team developing its own practices in viral a community marketing. After Adventures merged with Ogilvy@Mather, this team became the foundation of Neo@Ogilvy. When Pavel left, he actively directed social media and viral marketing agency Viral Boooster as its co-founder. Since April 2011 he is the head of social media team at EURO RSCG.

About Igor

Igor will explain why the question „Are you in control enough to let go?“ is very important for brands, since this is the era in which control is just an illusion.

Igor Beuker (40) was Chief Marketing Officer at listed companies Scoot, TeliaSonera and O2. With no portfolio, no clients and no money (except a loan) Igor founded digital marketing agency LaComunidad in 2003.

In 2004 he also founded online video metrics company ViralTracker. And in 2007 social media marketing agency SocialMedia8 and Adge ranked blog ViralBlog.com. In 2008 he sold a part of his Grupo LaComunidad shares to WPP, a world leader in marketing communications.

Igor chaired the IAB NL for 5 years and he frequently shakes-up marketing events with his spicy vision. He is a TOP 10 trend watcher for Speakers Academy and gains new insights as creative digital strategist for brands like Heineken, Dell, Microsoft and Diesel and by being a jury member at the Webby Awards and AMMA Awards.

Being a fan of Richard Branson, Igor has challenged his entrepreneurial skills as shareholder/ board member at several internet companies, he is the sponsor manager for a K1 World Champion and he is co-owner of the Amsterdam-based fashion boutique Je m’ Appelle Iggy.

About Ed

Why does agency like The Viral Factory actively promote viral videos, which are often created for local clients, everywhere in the world? Even in countries and markets with seemingly irrelevant target audience? What is global viral video with millions of views good for, when most viewers will never even visit clients country? What are the consequences of virality for brands and viewers?

Ed founded The Viral Factory with partner Matt Smith 10 years ago almost to the day. As the creative force behind the company Ed has overseen the consistently high creative output of The Viral Factory. This has included over 150 campaigns, generating more than 1.5 billion views and winning most major industry awards (D&AD Yellow pencil, 10 Cannes lions, 2 Webbies, 2 One Show Gold, 3 BTAA Gold, etc.). Among the most famous are work for Diesel, Trojan condoms, Samsung, Skype, Levis, Ford and Axe.

Ed is internationally recognised as an industry leader in socially distributed content. He is a regular media speaker and has been a digital juror at Cannes Lions, D&AD (UK), LIA Awards and the One Show (US). In his spare time he is a member of Meat Club and enjoys grooming his facial hair.

About Přestávka

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About Neil

Shared talk of Social Times and All Twitter editors Neil and Lauren (who are also a couple) will focus on less known but inspiring social media case studies, presenting both the best and worst examples created by marketers for fans and by fans for marketers.

I've been interested in the cultural and business implications of social graphs since Facebook launched their app store. I've had the pleasure of working with Electronic Arts, Research in Motion, Epson Japan and Level Social, and from those experiences found my true passion: writing. I enjoy covering this emerging space and helping our writers find their own voices and interests as well.

About Lauren

Shared talk of Social Times and All Twitter editors Neil and Lauren (who are also a couple) will focus on less known but inspiring social media case studies, presenting both the best and worst examples created by marketers for fans and by fans for marketers.

Lauren Dugan is the editor of AllTwitter, a www.mediabistro.com blog covering all news and features related to the emerging social media phenomenon that is Twitter. Working as the editor of AllTwitter, Lauren keeps her ear to the ground and is among the first to report breaking Twitter news. She also provides commentary and analysis of Twitter trends, flubs, and its future. She has built AllTwitter from a fledgling site to become the largest Twitter-specific resource on the web.

About Gianni

How is the importance of PR and its position in the chain of communication changing in a world dominated by Facebook, Twitter and Youtube? What is the new hierarchy and new methods?

After completing his Nuclear Engineering degree at the Milan Polytechnic in 1981, Gianni worked for 2 years at IBM as a Systems Engineer, prior to switching to sales and marketing with Olivetti; in 1986 he founded the Italian operation of Lotus Development Corp. His responsibilities at Lotus grew along with the success of the company in Italy which in the 7 year of tenure as Country General Manager moved from 2 employees and USD 700,000 in sales to 35 employees and over USD 10 million in sales.

In 1993 he joined Image Time as partner of the agency which In 1999 was acquired by Omnicom and became part of Pleon which in 2010 merged with Ketchum to form Ketchum Pleon, one of the world's largest communications consultancies. For many years Country CEO for Italy, he was European Director for the Technology Practice and now serves as European Director, Digital & Social Media.

Gianni coordinates the development of the Digital & SoMe offering across Europe, defining and articulating the agency’s metho­dology, and creating the education program needed to make KP „a 100% digital Agency“. He lectures on the matter both in Italy and abroad and writes on this topic on the ‚Social Media‘ channel of his blog; some of his written works have been selected as required reading for the SDA Bocconi Graduate School of Management’s cou­rse, ‘Internet for Business Communication’.

About Tom

Brands need to become part of social media, not try to recreate them for their own purpose. The target is not to communicate products, but to create communication products. The whole world of social media is being pushed forward by innovation and natural relationships, which shouldn’t be be corrupted by marketers.

Tom Ollerton is an associate director at Skive, a London-based digital creative agency responsible for Nestlé, L’Oreal, and Carlsberg’s digital output in the UK and globally.

Tom is a true believer in the continuing power of social media, and is confident that it will continue to grow beyond all our expectations. “At the core of all meaningful online conversations are real people and it is the synergy between offline and on that I think is not only the most interesting, but also the most powerful.”

You can follow Tom on twitter at www.twitter.com/mrtomollerton and the Skive blog at www.skive.co.uk

About Tiago

The most successful examples of social marketing campaigns in Brazil and the global rise of Facebook at the expense of established local social networks.

Tiago Luz, CEO at digital agency UnderDOGS, is nationally recognized as a leading expert in Search Engine Marketing with focus on ROI and Retail accounts. After taking the case of Tecnisa, one of the biggest real estate companies in Brazil, Tiago Luz was considered by Google as creator of the best global case of SEM, the use of keywords in sponsored link campaigns, organic search and targeted media buying channels and times. His work gained value in all agencies where he worked: Media Director at Mídia Digital, Director of Media on Hello Interactive; Online Media Director in DDB Brasil and Media Vice President at Wunderman.

About Přestávka

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About Miloš

Want to make it to the top with your application? One of the TOP 40 games will serve as an example of how viral and gaming principles can catapult your application among the elite. And how about the latest news announced at Facebook F8? Can they also help?

„The world didn't belong to anyone who wasn't a player.“ Milos Endrle fulfills this saying for six years at Geewa.com, focusing on the development of online multiplayer social games. Previously, he spent many years developing financial sites and mobile applications. His team is now working on the most successful facebook game in its category in the world – Pool Live Tour with hundreds of thousands of active players and a strong viral effect.

About Milena

If you already have video, use it properly. Internet as an ideal environment for synergy of online and offline campaigns. Television is not enough and every viewer counts.

Former entrepreneur and now Google employee, Milena currently works as a Head of Media Solutions for Emerging markets (covering Russia, Greece, Turkey and MENA). Her career in online business started 12 years ago when she was heading Internet department of the biggest news company in Serbia „Blic“. As one of the Internet pioneers in West Balkans, she is one of the founders of the biggest Internet festival in exYugoslavia – Web Fest (wfest.org). For the past four years in Google she is enjoying what she likes the most: developing emerging business in emerging markets.

About After

The real social networking will take place at one of the most favorite Prague's clubs.

www.harleys.cz